Job Description

Job Summary:

The Digital Marketing Expert is responsible for developing, implementing, and managing digital marketing strategies that drive traffic, engagement, and conversions. This role involves utilizing various digital channels, including SEO, PPC, email marketing, social media, and content marketing, to enhance brand visibility and achieve business objectives. The Digital Marketing Expert will analyze campaign performance, identify trends, and optimize strategies for maximum impact.

Key Responsibilities:

• Digital Strategy Development:
  • Develop and execute comprehensive digital marketing strategies that align with business goals.
  • Identify target audiences and tailor marketing campaigns to effectively engage them.
  • Utilize data-driven insights to inform marketing decisions and strategies.


• SEO and Content Marketing:
  • Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
  • Develop and manage a content calendar, ensuring timely publication of high-quality content across platforms.
  • Collaborate with writers and designers to create engaging blog posts, articles, infographics, and videos.


• PPC and Paid Advertising:
  • Manage PPC campaigns on platforms such as Google Ads and social media networks to drive traffic and conversions.
  • Monitor and optimize ad performance, including budget allocation, targeting, and bidding strategies.
  • Analyze campaign results and prepare reports to evaluate the effectiveness of paid advertising efforts.


• Social Media Management:
  • Develop and execute social media strategies to enhance brand awareness and engagement.
  • Monitor social media channels, respond to customer inquiries, and engage with followers.
  • Analyze social media metrics to measure success and inform future strategies.


• Email Marketing:
  • Create and manage email marketing campaigns, including newsletters, promotions, and product launches.
  • Segment email lists and tailor messaging to enhance open and conversion rates.
  • Analyze email performance metrics to optimize future campaigns.


• Performance Analysis and Reporting:
  • Monitor, analyze, and report on the performance of digital marketing campaigns and initiatives.
  • Utilize analytics tools (e.g., Google Analytics, SEMrush) to track website traffic, engagement, and conversion rates.
  • Provide actionable insights and recommendations based on performance data.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• Proven experience in digital marketing, with a strong understanding of various digital channels and tools.
• Experience with SEO, PPC, content marketing, email marketing, and social media marketing.
• Proficiency in using digital marketing analytics tools (e.g., Google Analytics, Facebook Ads Manager).
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent communication, writing, and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

• Digital marketing certification (e.g., Google Ads, Google Analytics, HubSpot).
• Experience with marketing automation tools (e.g., HubSpot, Mailchimp).
• Familiarity with A/B testing and conversion rate optimization techniques.

What We Offer:

• Competitive salary and performance-based bonuses.
• Comprehensive benefits package, including health insurance and retirement plans.
• Opportunities for professional development and career advancement.
• A dynamic and creative work environment.
• Flexible work schedule and remote work options.